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 th the Olympics, but also giving planned product an Olympic theme. James, Kobe Bryant and Steph Curr

RIO DE JANEIRO -- While the mens basketball teams first order of business is to win the gold medal at the Rio Games there will be some other basketball business taking place on the court.Shoe business, and it can get personal.Michael Jordan is the shining example of how on-court moments can take on another life through sneakers in this global multi-billion dollar industry. Kevin Durant, Kyrie Irving and other members of the United States Olympic mens basketball team could have a similar opportunity in Rio. In an ideal world for players and shoe companies there will be a memorable golden moment that goes viral -- leading to an `it must be the shoes phenomenon.Nike is the official apparel provider for the team, but Jordan Brand, Adidas and other companies know the Olympics provide a unique chance to build a legacy around their product. And while it wasnt obvious in a Nike promotional photo of the team, Harrison Barnes and Kyle Lowry are sponsored by Adidas; Klay Thompson by ANTA -- and all are allowed to wear their non-Nike footwear during the games.The one thing thats a little bit different between a lot of the Olympic models versus a new signature shoe for an athlete like Kevin Durant or LeBron James, is a lot of the Olympic stuff ties back into the history thats happened previously, said Brandon Edler, Finish Line content manager and creative strategist. Nostalgia is still one of the best forms of marketing and retro stuff continues to be a very strong product point for a lot of these brands. Its a fine balance between that and anything thats new thats being unveiled around the Olympics.Theres a good opportunity for somebody like Carmelo Anthony to go out there and drop 44 in an Olympic game and that being an iconic moment. Something like Vince Carter dunking over a 7-foot guy in the Nike Shox. That made Nike Shox one of the biggest shoes after that happened.Carter had fans around the world on their feet with his dunk over 7-foot-2 Frenchman Frederic Weis in the 2000 Olympics.Many sneaker enthusiasts associate the Jordan 3 with Jordan winning the 1988 dunk contest. The red and black Jordan 12 was nicknamed the Flu Games after Jordan scored 38 points in Game 5 of the 1997 NBA Finals despite an illness. Michael Johnsons gold shoes are still talked about from when he broke the 200 and 400 meter world records at the 1996 Olympics.Much of this years Nike Olympic products have been planned for 24 months, according to Nike Basketball color lead Eugene Rogers.Durants latest signature shoe, the KD 9, first released in late June in a grey colorway, but the red, white and blue version is what Durant has worn during the Olympic exhibition games.We kind of knew Kevin Durant would be the guy who would almost be the leader, said Nike Basketball senior design director Leo Chang, who worked on the KD 9, Kyrie 2 and Hyperdunk 2016. It was kind of his time to shine and we wanted that moment to be great for him.Durant certainly isnt the only player rocking new kicks. Anthony and Jimmy Butler debuted the Jordan 31 in the team picture two weeks ago. Paul George has been wearing the Nike Hyperdunk 2016 Flyknit. Kyrie Lowry is wearing Adidas summer release of the Crazylight 2016.I think everybodys going to be watching us, so for the brand its very important, Butler said, with me and (Carmelo) being here and both wearing the shoe, I think everyone gets to see what it looks like, how it performs and hopefully it makes us play to the top of our game.Each company benefits from a global audience that dwarfs the NBA Finals, Super Bowl or World Series, but each also hopes for an iconic moment that builds a storyline that lasts decades.You always kind of have to anticipate a moment of greatness like that, Chang said. That means the best execution of the product out on the floor at that time so when that moment is remembered, people remember the product as well.The marketing opportunities have gone beyond what the athletes wear at the Olympics. Sneaker companies have re-released several models from the past with Olympic-inspired colors or other attachments.Edler said the hype and patriotism surrounding the Olympics always drives consumers to the stores and people in the United States are drawn to red, white and blue colorways.Companies arent just putting out special editions to coincide with the Olympics, but also giving planned product an Olympic theme. James, Kobe Bryant and Steph Curry have had red, white and blue versions of their signature line this summer -- and none are playing in Rio.Nike has been releasing the Nike Air Prestos during the last year, so thats going to be a shoe thats Olympified, said Corey Bullough, owner of Fice Gallery and Boutique in Salt Lake City. Same thing with the (Nike Air More) Uptempo, thats a shoe they decided to bring back six months ago. ... They tend to stick to their formula for the year.This year players and shoe companies are hoping the formula includes a memorable golden moment at the Rio Games.Jake DeBrusk Jersey . He just needed to be his best twisting, turning acrobatic self. "I didnt need to be anybody else, I just needed to be myself and be aggressive," said Burks, who scored a career-high 34 points to spark the Utah Jazz to a 118-103 victory over the Denver Nuggets on Monday night. Steven Kampfer Jersey . The 20-year-old Pelicans big man glanced up and smiled widely at the well-wishers -- a fitting end to a day he wont soon forget. Davis responded to his selection earlier in the day as a Western Conference All-Star with 26 points and 10 rebounds, and the New Orleans Pelicans overcame a 10-point fourth-quarter deficit to defeat the Minnesota Timberwolves 98-91 on Friday night. .7 million, one-year contract, a raise of $2.2 million. Wieters had asked for $8.75 million and the Orioles had offered $6. Milan Lucic Bruins Jersey . -- The goal posts lying flat on the field, Arizonas fans lingered on the field, congregating around the locker room entrance nearly 30 minutes after rushing out of the stands. Phil Esposito Jersey . Halladay signed a one-day contract with the Toronto Blue Jays on Monday that allowed the veteran right-hander to retire as a member of team with which he broke into the majors and spent the bulk of his distinguished 16-year career.The Irish Rugby Football Union has formed a new partnership with the University of Notre Dame with a view to promoting rugby and sharing expertise.The partnership offers the IRFU an opportunity to push its brand stateside while also sharing knowledge surrounding player development, coaching and conditioning, sports medicine and psychology.The IRFU will aid the Universitys rugby aspirations while it will collaborate with Notre Dames coaching and sports science programmes.With the Irish-American community numbering 33 million stateside, the IRFU say it sees the U.S. as a home-away-from-home and will seek to develop new commercial relationships as its brand and fan-base grow.We look forward to playing a full part in helping develop the strength of Notre Dame rugby and the culture of the sport at the University, Stephen Hilditch, IRFU president, said. We are convinced that will, in turn, help drive the popularity of the sport throughout and beyond the collegiate system in a nation which continues to demonstrate its interest in rugby.Our association with The Fighting Irish is hugely appropriate and we will do all we can to help Notre Dames teams fulfil their potential and reach their ultimate ambition of becoming collegiate champpions.ddddddddddddThe United States also represents a huge potential market for Irish Rugby and the Partnership is a key element of a broader strategy to build awareness and create real engagement with existing and potential rugby fans among the 10.3 percent of the US population with Irish roots.They are first and foremost proud Americans but we will embrace and value their support.Justin Hickey, director of rugby at the University of Notre Dame, added: The partnership with the Irish Rugby Football Union marks the beginning of a new era for rugby at Notre Dame and throughout the United States.By working closely and sharing information and expertise, techniques and processes, both parties will grow together towards achieving their particular goals.Notre Dames renowned expertise in player development, sports medicine and other areas on and off the field will help strengthen the Irish teams while working closely with Irelands coaches and support staff, who are among the best in the world, will help elevate Notre Dame rugby to new levels and, in doing so, raise the standards across collegiate rugby. 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jj009, 13.08.2019 11:25
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