CHICAGO -- Maybe the Chicago White Sox will change their luck by changing the name of their stadium.No guarantees, though.The ballpark currently called U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal Wednesday.We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field, White Sox chairman Jerry Reinsdorf said.The White Sox are below .500 and are on the verge of missing the playoffs for the 10th time in 11 seasons since the 2005 team won the World Series.This is a very solid partner that is interested in helping us drive people to the ballpark and giving us the best opportunity to put the best possible product out on the field, White Sox senior vice president of sales and marketing Brooks Boyer said. The revenue generated for our club ... goes back out into the field. This is a nice step today toward continuing to fulfill the vision of putting the best possible club out on the field that can be out there for our fans.The agreement was approved by the Illinois Sports Facilities Authority, which owns the ballpark. The White Sox hold a one-year option that could extend the deal through 2030.Financial terms of the deal were not disclosed, though IFSA chairman Manny Sanchez said the agreement will generate up to $6.4 million for the authority. He also said the IFSA figures to save at least $15 million and as much as $20-$25 million in potential facilities improvements as part of a compromise with the team for approving the naming rights deal.This is something that is really, really a serendipitous godsend that we have in my view encountered on behalf of the taxpayers of the state of Illinois, Sanchez said.The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002. Team personnel and fans refer to it as The Cell and on occasion Comiskey.Boyer said a new nickname will grow organically and ultimately be determined by fans.We talked about it, Guaranteed Rate President and CEO Victor Ciardelli said. We feel the fans should decide and the fans should make the decision.Another thing: Guaranteed Rates logo has an arrow pointing down. While customers might see that as a good direction for their rates, thats not the way teams want to go.That fact wasnt lost on Boyer, who said the White Sox and Guaranteed Rate are working on logos for the ballpark.Hopefully, well have the ERAs that follow that arrow and well have the winning percentage that goes the other way, Boyer said. Custom Tampa Bay Buccaneers Jerseys . LeBron James and Chris Bosh didnt need any more. Williams scored 11 points in 10 minutes, Alan Anderson scored 17 points, and the Brooklyn Nets finished the exhibition season with a 108-87 win over the Miami Heat on Friday night. 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Giambi belted a two-run, pinch-hit homer with two outs in the ninth inning to give Cleveland a shocking 5-4 win over the Chicago White Sox on Tuesday night, keeping the Indians up with the lead pack in the AL wild-card race. FAYETTEVILLE, Ark. -- Arkansas has at least one win over every team in the Southeastern Conference since joining the league in 1992.That is, with the exception of Florida.Whether in Fayetteville, Gainesville or even Atlanta for two SEC championship game losses, the Razorbacks (5-3, 1/3 SEC) have been unable to solve the mystery of the mighty Gators -- from Steve Spurriers Fun `n Gun era to Urban Meyer and jump-passing Tim Tebow.Arkansas has lost all nine of its SEC games with its SEC East counterpart, a streak that Razorbacks coach Bret Bielema is well aware of and hopes to end to when hosting the No. 10 Gators (6-1, 4-1) on Saturday.You dont just ignore it, Bielema said. You dont put it in the back of your head and act like its not there. To me, thats a very fun thing to bring up. Its their chance to do something thats never been done.While history might serve as limited motivation this week for the Razorbacks, its likely they have plenty of other emotional fuel available following a 56-3 loss to No. 11 Auburn two weeks ago -- Bielemas worst loss in four seasons at Arkansas.That loss came after eight straight games to open the season, and Bielema is counting on last weeks bye to help the Razorbacks recover physically and mentally following the beat down by the Tigers.Theyll face a Florida team thats won three straight games and enters Saturday with the countrys second-ranked defense -- allowing an average of only 239.9 yards per game.The Gators might not look as pretty at times as they did under Spurrier or Meyer, but fifth-year coach Jim McElwain has the wins coming, just the same.I think were playing to the strengths of our football team right now. ... Youve got to adjust as coaches to give your team whatever, whatever team that is that given year, the best opportunity to win, McElwain said. And thats kind of what were doing.Some other things to watch when Arkansas tries to defeat Florida for the first time since 1982, when the two schools met in the Bluebonnet Bowl:ALLENS HEALTH: Bielema said Arkansas quarterback Austin Allen has fully recovered fromm a right knee injury in the loss to Auburn and will play.dddddddddddd The junior is tied for the SEC lead with 20 touchdown passes and is second in the conference in passing efficiency.LOADED BACKFIELD: Mark Thompson and Jordan Cronkrite are expected to be available, giving Florida its full complement of running backs. Thompson was cited for misdemeanor marijuana possession last week and suspended against Georgia. Cronkrite was not with the team last week for unspecified reasons. Both returned to practice Monday. Jordan Scarlett, who has scored in six straight games, and freshman Lamical Perine got the bulk of the carries against the Bulldogs. Its unclear if all four will play, but the return of Thompson and Cronkrite should at least provide depth.LINE CHANGES: Bielema has mentioned possible personnel changes over the last two weeks on an offensive line thats allowed 20 sacks this season, but Arkansas weekly depth chart listed the same five starters as the loss to the Tigers. The sacks are the most the Razorbacks have allowed in a season under Bielema, topping the 14 allowed in each of the last two seasons.CLEVELANDS ROLE: Arkansas will get its first look at Florida freshman receiver Tyrie Cleveland, a Houston native who snubbed the Razorbacks on signing day and landed in Gainesville. Cleveland has been mostly quiet this season, catching seven passes for 137 yards and a touchdown. But its clear the Gators are trying to get him more involved in hopes of taking some of the focus off talented sophomore Antonio Callaway.RUSHING WOES: As goes the running game, so go the Razorbacks. At least, thats been the case this season -- with Arkansas averaging 213 yards on the ground in its five wins and 73 yards in its three losses. The Razorbacks gained only 25 yards on 31 carries in the loss to Auburn, something Bielema knows must improve against the Gators.---AP Sports Writer Mark Long in Gainesville, Florida, contributed to this report. ' ' '