Its true, what youve heard: The King is back.Lets get one thing straight first: Win, lose or draw at UFC 202 on Saturday, Conor McGregor was going to wake up the next morning a very rich, very popular mixed martial artist ... but unless he won, he would not have been a king.Not in the way hes used that title.And for the record, it probably shouldnt be that way. A big part of what makes McGregor so fascinating is that hes willing to accept risk. His entire rivalry with Nate Diaz, as weve come to know (and love), would not exist if it werent for that.McGregor accepted risk when he originally agreed to fight Diaz at 170 pounds back in March. He accepted it again -- demanded it, actually -- when he insisted a rematch take place at the same weight rather than at 155, which would have benefited him.He was determined to prove a point in an arena where merely winning is hard enough, where champions are dropping like flies in 2016. That point alone should add to McGregors stardom.The reality of the fight game, however, is that none of that matters if you dont win. When it comes to star power -- the only factor capable of truly lining a fighters pockets with cash -- a pair of losses to the same opponent, after the run McGregor had been on, would have been devastating.The best part? McGregor never cared. This rematch was about one thing: Conor McGregor proving he could beat Diaz. What it meant for his legacy, the UFCs overall health and his own selling power afterward -- that was just noise to him.You can sum up UFC 202, a multimillion-dollar event, as simply as that. It existed because McGregor had to prove he could beat Diaz.And this is what makes McGregor one of the best stories in sports today. Hes unlike anything ever witnessed in MMA. Who gets pulled from UFC 200 for refusing to take part in a commercial shoot? Who announces retirement at age 27, to the tune of 160,000 retweets?Who elects to still headline a card after a UFC title shot has been pulled from the table due to an injured opponent ...?twice?!Following UFC 202, McGregor has options. Dana White wants him to return to 145 pounds to defend his title against interim champ Jose Aldo. A potential dispute looms over whether the company would strip him of the title if he refuses that fight -- a story in itself.Lightweight champion Eddie Alvarez is picking a fight with McGregor. A trilogy match against Diaz would do enormous business. McGregor said he feels that s---s about to hit the fan regarding whats ahead. He even said his next move might not be [MMA].If we know one thing, McGregors future will be the one he chooses. There is no ghost writer in this narrative. McGregor writes it himself.Even considering how good the Diaz fights were, part of me still wonders about an alternate universe in which McGregor would have said, Ill wait after Rafael dos Anjos withdrew from their lightweight title fight at UFC 196.ConorMania was approaching an all-time high when that happened. McGregor was looking at a chance to make history, trying to become the first fighter to hold titles in multiple weight classes simultaneously. Where would we be had he elected to wait that out?Its an intriguing question, but one that ultimately doesnt matter. McGregor is gonna do McGregor. And at the moment, few sports stories compare. Air Force 1 Dame Norge . PETERSBURG, Fla. Air Force 1 Herre Norge . The judges scored it 48-47, 48-47, 49-46 for Jones (19-1). It was the champions closest call. Despite the loss, it was a remarkable show by the confident Swedish challenger, who had the best of the early rounds and then hung on in the fourth and fifth. http://www.airforce1norge.com/air-force-1-svart-norge.html . After taking two big hits this week -- losing at home and dropping back-to-back games for the first time all season -- Indiana struck back by playing its most complete game of the year. Nike Air Force 1 Billig . While hell be dialed in to that tournament on a course he loves, you can forgive him if his eyes glance down the calendar just a bit, towards April. Air Force 1 Hvit Norge .Y. -- Jayna Hefford scored the winning goal Friday as Canada survived a scare with a 4-3 win over Sweden at the Four Nations womens hockey tournament. Arnold Palmer charged across the golf course and into Americas living rooms with a go-for-broke style that made a country-club sport popular for the everyman. At ease with presidents and the public, he was on a first-name basis with both.He never lost that personal touch. Thats what made him the King.Palmer died Sunday in Pittsburgh at 87. Alastair Johnston, the CEO of Arnold Palmer Enterprises, said Palmer was admitted to the UPMC Hospital on Thursday for cardiovascular work and weakened over the last few days. Palmer was diagnosed with prostate cancer in 1997, which was caught early.Arnold transcended the game of golf, Jack Nicklaus said. He was more than a golfer or even great golfer. He was an icon. He was a legend.President Barack Obama tweeted: Heres to The King who was as extraordinary on the links as he was generous to others. Thanks for the memories, Arnold.Palmers place in golf history went well beyond his seven major championships and 62 PGA Tour wins. His good looks, devilish grin and hard-charging style of play made the elite sport appealing to all. He arrived about the time television moved into most households.If it wasnt for Arnold, golf wouldnt be as popular as it is now, Tiger Woods said in 2004 when Palmer played in his last Masters. Hes the one who basically brought it to the forefront on TV.Palmer also was a pioneer in sports marketing, paving the way for many athletes to reap in millions from endorsements. Some four decades after his last PGA Tour win, he ranked among golfs highest-earners.It is not an exaggeration to say there would be no modern-day PGA Tour without Arnold Palmer. There would be no PGA Tour Champions without Arnold Palmer. There would be no Golf Channel without Arnold Palmer, PGA Tour Commissioner Tim Finchem said in a statement.It was, of course, not just the victories, but how he won. He would hitch up his pants, drop a cigarette and attack the flags. With powerful hands wrapped around the golf club, Palmer would slash at the ball, twist that muscular neck and squint to see where it went.When he hits the ball, the earth shakes, Gene Littler once said.He was never dull. Consider that Palmer rallied from seven shots behind to win a U.S. OOpen.ddddddddddddHe blew a seven-shot lead on the back nine to lose a U.S. Open.He left behind a gallery known as Arnies Army, which began at Augusta National with a small group of soldiers from nearby Fort Gordon and grew to include legions of fans from around the globe.Palmer stopped playing the Masters in 2004 and hit the ceremonial tee shot every year until 2016, when age began to take a toll.He never won the PGA Championship, one major short of a career Grand Slam. But then, the standard he set went beyond trophies. It was the way he treated people, looking everyone in the eye with a smile and signing every autograph, making sure they were legible. He never liked The King label but it stuck.I dont relish it, he told The Associated Press in 2011. I tried for a long time to stop that, and there was no point.Palmer played at least one PGA Tour event every season for 52 consecutive years, ending with the 2004 Masters. He spearheaded the growth of the 50-and-older Champions Tour, winning 10 times.He was equally successful in business off with golf course design, a wine collection and apparel that included his famous logo of an umbrella. He bought the Bay Hill Club & Lodge upon making his winter home in Orlando, Florida. In 2007, the PGA Tour changed the tournaments name to the Arnold Palmer Invitational.Palmer was born Sept. 10, 1929, in Latrobe, Pennsylvania, the oldest of four children. His father, Deacon, became the greenskeeper at Latrobe Country Club in 1921 and the club pro in 1933.Palmer joined the PGA Tour in 1955 and captured the Canadian Open for his first title. He won four green jackets at Augusta National, the British Open in 1961 and 1962 and the U.S. Open in 1960.Palmers last PGA Tour win came in 1973 at the Bob Hope Classic. Only four other players won more PGA Tour events -- Sam Snead, Nicklaus, Woods and Ben Hogan.Palmers first wife, Winnie, died in 1999. They had two daughters, and grandson Sam Saunders plays on the PGA Tour. Palmer married Kathleen Kit Gawthrop in 2005.Details on a memorial service and burial are to be announced. ' ' '