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Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors Raidel Martinez Cuba Jersey , emerging and experienced, miss this opportunity to engage more potential buyers?
Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover-a great opportunity to convince them that your book is necessary for their success.
Does your back cover pass the test?
Best Solutions to the Biggest Mistakes
1. Mistake: Too many non-powerful words and too busy to have a focus.
Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.
2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them Leandro Martinez Cuba Jersey , teach them a skill, or entertain them.
Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction.
Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits Jonder Martinez Cuba Jersey , and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book.
Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer Miguel Lahera Cuba Jersey , author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural?To Grow Old is Not! In Rico Caveglia's Ageless Living.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic Yasmany Hernandez Cuba Jersey , and one from a top media person. These can be local contacts.
In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage Liomil Gonzalez Cuba Jersey , took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray Vladimir Garcia Cuba Jersey , Dr. Nancy SnydermanABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.
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