By the fall, Nike was already pushing another Air Max runner, now known as the Air Max 98 TL. This model had an updated full-length visible Nike Air Zoom Spiridon Femme Air-Sole, along with a sculpted Phylon midsole. This AM98 TL was extremely comfortable and stylish, and the first Air Max 98 was quickly forgotten. Incredibly, the Air Max 98 TL has yet to retro.
Besides the TL, Nike debuted the Nike M2k Tekno Femme Air Max Plus, which featured a new Tuned Air technology. The Tuned Air pillars in the heel produced maximum cushioning and arch support for anyone who overpronated. Besides the AM98 TL and Air Max Plus, there was already consumer demand for an Air Max 95 retro. The AM95 also returned in the fall of ’98 in updated and highly coveted colors.
There are some general guidelines Nike employs when deciding to retro a sneaker: the shoe should be approaching or celebrating a milestone anniversary. The shoe should be cost-efficient to reproduce. The shoe should have a cult following. And the shoe should Nike Air Max 95 Womens have changed the game. That final rule may not apply in the case of the Air Max 98, as there was not much groundbreaking about it.
The fact that Nike used the same visible Air-Sole on the AM98 as they did on the AM97 perhaps displayed a lack of creativity. Or, perhaps they had just designed the best possible sole a year earlier, and it was worth adding to new silhouettes (attention: VaporMax fans). Regardless, Adidas Gazelle Donna the Air Max 98 will be seen a lot in 2018, and not many people are complaining.
Nike will reportedly cease to permit international shipping among its retail partners around the world starting January 1, 2020. This information first came to light in leaked emails several months ago, in which Nike apparently expressly forbid its retail partners from shipping “outside of their trading territory.”
Now, Attitude Inc, a Colchester, England-based independent skateboard and streetwear store, has confirmed on its Instagram story that it will no longer be able to ship Nike products outside of the EU (presumably its pre-agreed trading territory). This information has also been corroborated by a few reputable retailers.
The supposed Nike communication states: “Shipping to consumers internationally is in violation of Nike Terms & Conditions Nike Air Max 2017 Dámské of Sale. Violation of Nike’s distribution policies may result in corrective actions up to and including discontinuing Retailer access to Nike product.”
This move comes following an increased focus by brands to generate excitement around localized drops. adidas has repeatedly released geographically-locked YEEZY drops, while Louis Vuitton has also dropped region-exclusive capsules. The notion of exclusive products is nothing new, and stretches back decades, though in Nike Air Max 90 Womens the age of internet shopping consumers will feel its effects much more.
One of the biggest changes for consumers is access to already limited product. Whereas previously consumers will have been able to enter online raffles or try their luck at online drops around the world, Nike enforcing of its Terms & Conditions means local consumers will have a better chance at Nike Air Max 720 Damen securing high-heat product, while global consumers will see their options limited. This, in theory, will make certain drops rarer and more coveted again.